Portfolio

past brand & website experiences

branding design

wild tenacity

Michelle Killmon, personal coach and owner of Wild Tenacity was such a pleasure to work with. From the first conversation we had I could really feel her passion and willingness to help others.
 
Her love for outdoors, and how she relates nature to our everyday lives was the inspiration behind her logo and branding.

In Michelle's Words

"Crystal is very organized and professional.  She is determined to get the end product exactly how you want and is a great communicator.  She captured the essence of my business perfectly with the logo she created for me.  It couldn't be more perfect!  I'm very excited I found Crystal and I was able to reap the rewards of her creativity.”

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"Crystal is very organized and professional. She is determined to get the end product exactly how you want and is a great communicator.

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web design

puzio

Ray Puzio is a ceramic artist that needed a site to showcase his unique items for the world to see.
 
I partnered up with a friend to bring this beauty to life. We worked with Ray in photographing and retouching all his art work to be displayed all through out the site.
 
My favorite of all his items is the "Time to Paws" series where he takes ashes from pet owners and infuses them into vase for the owner to display.

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branding design

Tejas Twisted

Lupee Beauchamp, owner of Texas Twisted a little boutique based in Texas. She came to me after working with a designer who didn't quite capture the eclectic, professional brand she was looking to portray.

She loved bright colors, Mexican inspired patterns. Her husband is a police officer so having the blue line to support him played a major role in her final design.

In Lupee's Words

"Crystal you are amazing!!!!

I want to thank you for taking time to know me and really capturing my vision for what I wanted. Having worked with previous designers who just asked me my color choices, I was really shocked that you actually wanted to see what I envisioned to create a one of a kind logo for my boutique! The attention to detail you have along with the one on one customer experience IS AMAZING!!"

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"The attention to detail you have along with the one on one customer experience IS AMAZING!!"

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strategy + branding + web design

Get Wheysted Apparel

This was a project I had worked on with a friend that was a ton of fun. It ALL started with coming up with a fun name for the company. The problem at hand, was how do you take fitness apparel and make it FUN. We made sure to continue the fun all the way thru to the funny social media themes, apparel & beyond. We switched it up with fun little sayings on the apparel, and added little messages that only appeared when you sweat. NEAT, RIGHT!?!

Take a look, what you see here is only a small portion of what was actually created.
logo, business cards, contests cards, social media, photo direction, photography, website, trade show booths. posters, etc. 

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photo direction & T-Shirt Design

Social Media themes

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branding + web design

embellish

Embellish was two ladies that had a passion for creating unique and cute jewelry for woman of all ages. These ladies took their art for jewelry making and decided to turn it into a business they would love. Creating a website and collateral for embellish was a challenge because each piece was unique. It was rare to find two pieces that looked the same.

The customers loved having pieces that were uniquely their's.

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branding design

Meghan Corson

Meaghan Corson is your girl if you need help with developing a strategy for video.

I found working on Meghan's logo was the most challenging brand I have worked on in a long time. Developing a logo signature has endless opportunities, to say the least. So developing something that would match her style, was truly fun project to work on. Thankfully she was very open to creating a Pinterest board based on items she gravitates towards. This process allowed me to really understand what she is interested in. Which resulted in a logo she can be truly proud of.

In Meaghan's Words

"If you're looking for someone to take what you have in mind for your business brand and make it come to life, then Crystal is someone you need to contact. I worked with her needing a logo to represent my brand as a speaker and consultant. Immediately from our first call I could tell she was experienced and truly understood how to create custom logos fit to what each client needs. I really enjoyed her unique approach to use Pinterest in gathering concepts and ideas. She asked me to create a board with pins of colors, fonts, and items I naturally gravitate towards, and then she put together a variety of logos that were spot on with my personal brand.

In the past, I've had a hard time justifying with working with a designer to come up with a logo I couldn't make concrete on my own because I worried it would be a waste of time and investment. But working with Crystal has changed that. I know that I just needed the right designer to make it a reality for me. After going back and forth together on identifying with what was best for my business, Crystal has created a logo that truly represents my business and I'm proud to now have my new website designed completely around what she's created.

Seriously reach out to Crystal for any brand design work you need because she'll take the time to craft exactly what you need. She'll not only do it quickly, but she'll make it a fun and very enjoyable process. I can't wait to show off my new logo to my clients and prospective clients!"

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"I know that I just needed the right designer to make it a reality for me."

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branding + web design

Perfexion

Working on the redesign of PERFEXION was such a fun experience. We worked together to develop a brand that would set him apart from so many others in his industry.

Being able to see this brand through the logo, web design, email, and all the printed materials was such so much fun. Randy Fried, Ceo, could now stand confidently knowing he had a strong, professional and unique brand.

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strategy + branding + webdesign

Smartipants

This project was a ton of fun. I loved loved the name of the company from the start. Building a strategy around such a fun name really made the project unique. So we started thinking, what if the kids became smarter as they shopped at Smartipants. This is how we came up with the idea to give away little books with each purchase. 

The overall design with the off-center color block made this kid friendly and eye catching. 

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website

Tags for clothing

books Free w/Purchase

business cards

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strategy + branding + collateral

Squeeze

There are so many healthy fruit juices out there, but many have added ingredients. So, the objective here was to showcase the wholesome ingredients so the customers knew exactly they were getting. I wanted to create something that was unique and fun. You can switch up the marketing with graphics or photos.

The color palette is also bright and inviting so it gives you a sense of clean, wholesome ingredients. 

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Packaging

Print Ads

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branding design + marketing materials

Bicycle Film Festival

This event was a ton of fun to work on. Who would have thought there was a festival based around films about bikes. Although it was an interesting topic it made for such a fun and interesting project. Coming up with the logo that combined both films and biking was a bit of a challenge, but I was very excited with the results.

I also loved the freedom and the chance I had to play with the typography and imagery throughout the brand. The tickets were printed on a film type paper to represent the actual old film that would be used on the projector.

Tri-fold for event

poster

Admission Ticket

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branding design + Marketing materials

Airmail

Loved, loved working on a project that could take history and turn it into something fun that people would love to purchase and keep for a long time. Each post card features a plane and other elements from that error on the front, and a list of history facts on the back, written in a way that looks like a handwritten note a loved one would send howe while they were away from home. 

After you collect the series of cards you can keep them in the handmade metal distressed tin for safe keeping. 

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strategy + branding + web design

Fit Body Fat Wallets

Finances and Fitness go hand and hand. Working on a project that helps your pocket and waistline was something that was close to my heart.

This brand is all about educating the public on ways to eat healthy, and create a budget that will help them be happy and stress free. 

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blog

Instagram templates
& Facebook Ads

lead magnet

Business Cards

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Client love

xoxo

I had the extreme pleasure of working with Crystal Sullivan during this past year. One of the things I enjoyed about Crystal is that she really listened to what I had to say about my business. After being such an attentive listener, Crystal then was able to give me insight into what I was doing wrong. She applied a lot of her skills into the problems I was having and brainstormed with me some ideas I could then apply towards my business.

~Sheryl Wolfgram

In the past, I've had a hard time justifying with working with a designer to come up with a logo I couldn't make concrete on my own because I worried it would be a waste of time and investment. But working with Crystal has changed that. I know that I just needed the right designer to make it a reality for me. After going back and forth together on identifying with what was best for my business, Crystal has created a logo that truly represents my business and I'm proud to now have my new website designed completely around what she's created.”

~Meaghan Corson

Crystal is very organized and professional.  She is determined to get the end product exactly how you want and is a great communicator.  She captured the essence of my business perfectly with the logo she created for me.  It couldn't be more perfect!  I'm very excited I found Crystal and I was able to reap the rewards of her creativity.”

~Michelle Killmon

I want to thank you for taking time to know me and really capturing my vision for what I wanted. Having worked with previous designers who just asked me my color choices, I was really shocked that you actually wanted to see what I envisioned to create a one of a kind logo for my boutique! The attention to detail you have along with the one on one customer experience IS AMAZING!!

~Lupee Beauchamp

It has been a pleasure knowing Crystal for the last 8 years. After a fluke meeting due to the military we have encountered many obstacles together. No matter what challenge she is presented with she always comes out on top. She is passionate, trustworthy and hardworking. I have watched first hand her career blossom with success and would recommend her work to all stating confidently she is one of the best in the business.” 

~Kelly StrybuC

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