QVC- Emails

QVC- Emails

Background

QVC wanted me to showcase this Tignanello purse in a unique way that enticed the consumer to click-thru to learn more and ultimately purchase.

My Role

Concept and Art Direct the photoshoot to create a unique, bold, and engaging experience for the consumer.

Goals:

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Show all the colors of the item.
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Entice the customer to scroll and become engaged in seeing more.
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Clean, impactful design

Solution:

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Stack the purse on top of each other to entice the view to scroll.
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Work with the photographer to create excellent lighting.

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© Crystal Sullivan 2021