Background

QVC wanted me to showcase this Tignanello purse in a unique way that enticed the consumer to click-thru to learn more and ultimately purchase.

My Role

Concept and Art Direct the photoshoot to create a unique, bold, and engaging experience for the consumer.

Show all the colors of the item.

Entice the customer to scroll and become engaged in seeing more.

Clean, impactful design

Stack the purse on top of each other to entice the view to scroll.

Work with the photographer to create excellent lighting.