Background
QVC wanted me to showcase this Tignanello purse in a unique way that enticed the consumer to click-thru to learn more and ultimately purchase.
My Role
Concept and Art Direct the photoshoot to create a unique, bold, and engaging experience for the consumer.
Goals:
Show all the colors of the item.
Entice the customer to scroll and become engaged in seeing more.
Clean, impactful design
Solution:
Stack the purse on top of each other to entice the view to scroll.
Work with the photographer to create excellent lighting.
© Crystal Sullivan 2021