Positively Packaged

Positively Packaged

Background

T2themes is a theme and template shop that specializes in creating website built on the Ghost CMS blogging platform.

The Challenge

To create a light-weight, feature-focused documentation site that runs on the Ghost Theme platform.

Deliverables

User and market research
UX Research
UI Mockups
Prototype
Final theme and marketing sit

User Research

We had discovered that there were not many low touch offerings for documentation sites that did not require a large amount of time to setup and create. We wanted to piggy-back off of Ghost because of it's agility and free open-source setup. So we setup to define the skeleton of a good, simple documentation knowledgebase site.

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Problems and Goals:

Key Metrics:

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Documentation sites take too long to setup.
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What is the time investment?
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Simple doc sites cost too much
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How can we reduce the cost?
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We want to steer clear of the bloated CMS (ie WordPress, Squarespace)
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How to reach niche market not using those CMSs?

Solution

Challenges

Need to leverage a popular, yet underutitlized platform
Market to Ghost community
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Working within limited design options
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How to reach them

Sketches

We did some exploration on existing templates and best selling themes and alternative solutions.

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Quantitative research findings

Qualitative survey and interview findings

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Results and Insights: We found that there is very little in the way of one-click setup that has ONLY what's needed for documentation and nothing else

Wireframes

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Flowchart

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Branding & Visual Standards

Using a classic, left sidebar navigation layout, we designed a compact, minimal site that allows you to load the theme into Ghost and immediately start populating it with your documentation and knowledge based content.

Mockup

Using a classic, left sidebar navigation layout, we designed a compact, minimal site that allows you to load the theme into Ghost and immediately start populating it with your documentation and knowledge based content.

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Light Design, topic cards

I noticed that most people were scrolling down and then scrolling back up within finding what they were looking for. I turn each post into a contained card and the data showed a 25% increase in clicks and more time spent engaging with articles.

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Dark design, Contact form

There was a large number of requests for a dark design mostly from programers and by adding this option we increased downloads by 45%

Prototype

I created an interactive prototype for each iteration, which we testing with our participants and customers to gain feedback and insight