QVC- Emails

QVC- Emails

Background

T2themes is a theme and template shop that specializes in creating website built on the Ghost CMS blogging platform.

The Challenge

To create a light-weight, feature-focused documentation site that runs on the Ghost Theme platform.

User Research

We had discovered that there were not many low touch offerings for documentation sites that did not require a large amount of time to setup and create. We wanted to piggy-back off of Ghost because of it's agility and free open-source setup. So we setup to define the skeleton of a good, simple documentation knowledgebase site.

Problems and Goals:

⚠️
Documentation sites take too long to setup.
⚠️
Simple doc sites cost too much
⚠️
We want to steer clear of the bloated CMS (ie WordPress, Squarespace)

Solution

Need to leverage a popular, yet underutitlized platform
Market to Ghost community

Sketches

We did some exploration on existing templates and best selling themes and alternative solutions.

Quantitative research findings

💡
Results and Insights: We found that there is very little in the way of one-click setup that has ONLY what's needed for documentation and nothing else

Wireframes

Copy here

Flowchart

Copy here

image

Branding & Visual Standards

Using a classic, left sidebar navigation layout, we designed a compact, minimal site that allows you to load the theme into Ghost and immediately start populating it with your documentation and knowledge based content.

Mockup

Using a classic, left sidebar navigation layout, we designed a compact, minimal site that allows you to load the theme into Ghost and immediately start populating it with your documentation and knowledge based content.

image

Light Design, topic cards

I noticed that most people were scrolling down and then scrolling back up within finding what they were looking for. I turn each post into a contained card and the data showed a 25% increase in clicks and more time spent engaging with articles.

Prototype

I created an interactive prototype for each iteration, which we testing with our participants and customers to gain feedback and insight