Successful Design Begins with Good Brand Strategy

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Branding Strategy + Coaching 

When You Have A Solid Foundation, You Can Build Your Empire

Building your brand is a little like building a house – it needs a solid foundation to stand on. The problem is that most of us are either too busy or unsure how to start to build it.

Right now, you’re not sure why your message isn’t hitting like you thought it would. You’re tired, stressed out and sick of trying things that aren’t working. 

You’re taking what comes your way, but you wish that you could stop foolishly wasting marketing $$ on social media and ads and focus on the things that are going to attract your dream clients. 

What you need is someone is support to pull together the pieces to make you a success. I can help you share your passion in a way that excites potential clients, understand your personal story, and get laser focused on the strategies to attract dream clients.

Even if you’ve felt overwhelmed, I’ll break it down into easy to build steps so you can create a consistent and immediately recognizably brand for your audience.

Begin by scheduling your consultation and discover how we can work together to build your brand foundation.

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Brand Clarity | Step-by-Step Support | Attract Your Dream Audience

You need confidence to grow your biz – nothing helps build confidence like a message you can clearly convey to your audience. 

I can help you build that.

Stop chasing business and learn how to become a magnet to attract your ideal clients. Let me support you in getting clear and attracting paying clients with ease.

Here’s how it works:

We’ll meet for a 60-minute call on Zoom each week for 6 weeks. I’ll also give you access to my on-line project management tool where you’ll be able to complete and share exercises, plus get some bonus tools and personal support. 

Get Clear on Who You are and What You Offer

Identify Your Ideal Client and What they REALLY Want from YOU

Define What Makes You Unique and Share it Like A Boss

Don’t Get Lost in the Crowd: Create a Clear, Consistent Message to Share

Package Your Products or Services to Drive Easy Decision Making

Establish Competitive Pricing That Feels Right and Connects With Your Actual Worth

PLUS, when we work together, I’ll provide you with a bonus step-by-step no-fail guide on how to structure your content for your website – even if you’ve never written a word before!

Stop fighting to make your way, and learn the techniques and strategies that will build a solid brand message to draw people in and build your business empire!

Your Investment: 


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If you’re ready to build your empire, I’ll partner with you to get it all done.

Clarify your brand

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Get Raving Clients

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Building Your Business Doesn’t Have to Be Hard. Let’s Roll Our Sleeves Up and Tackle This Together.

Building a business empire isn’t always easy and most of us think we have to go-it-alone or that it costs too much to invest in some help. The thing is that when we DIY, we waste time and we miss valuable opportunities. With the right strategy in place, you’ll out the door and growing your business faster.

When we work together, you get me by your side during the entire 4 to 6 week process. Conquer fear and gain the confidence to take you from stuck to truly unstoppable. 

I have over 10 plus years in Design, Branding and Marketing, so I offer a complete approach – looking at design, layout and content implementation to make sure you cover it all. 

No more guessing, just simple, clear strategy designed to get your message to the people who need to hear it. 

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Client love


more Client love

I want to thank you for taking time to know me and really capturing my vision for what I wanted. Having worked with previous designers who just asked me my color choices, I was really shocked that you actually wanted to see what I envisioned to create a one of a kind logo for my boutique! The attention to detail you have along with the one on one customer experience IS AMAZING!!

~Lupee Beauchamp

It has been a pleasure knowing Crystal for the last 8 years. After a fluke meeting due to the military we have encountered many obstacles together. No matter what challenge she is presented with she always comes out on top. She is passionate, trustworthy and hardworking. I have watched first hand her career blossom with success and would recommend her work to all stating confidently she is one of the best in the business.” 

~Kelly StrybuC

Crystal is very organized and professional.  She is determined to get the end product exactly how you want and is a great communicator.  She captured the essence of my business perfectly with the logo she created for me.  It couldn't be more perfect!  I'm very excited I found Crystal and I was able to reap the rewards of her creativity.”

~Michelle Killmon

In the past, I've had a hard time justifying with working with a designer to come up with a logo I couldn't make concrete on my own because I worried it would be a waste of time and investment. But working with Crystal has changed that. I know that I just needed the right designer to make it a reality for me. After going back and forth together on identifying with what was best for my business, Crystal has created a logo that truly represents my business and I'm proud to now have my new website designed completely around what she's created.”

~Meaghan Corson

I had the extreme pleasure of working with Crystal Sullivan during this past year. One of the things I enjoyed about Crystal is that she really listened to what I had to say about my business. After being such an attentive listener, Crystal then was able to give me insight into what I was doing wrong. She applied a lot of her skills into the problems I was having and brainstormed with me some ideas I could then apply towards my business.

~Sheryl Wolfgram

Frequently asked questions

I pride myself in offering a super seamless experience, from beginning to end. Most experiences are 4-16 weeks and are contingent upon your timely communication along the way.

Yes, I do! Your payment plan timeline is independent of your Experience timeline. I usually take a 50% when we sign the contract, 25% 45 days in and 25% when the projected is finished. 

As much as I would love to offer a la carte, in my past experience doing one off designs can sometimes hurt your brand, because it tends to fall apart with each designer. Currently, I am only working on small projects for past clients.

You can, if you'd like! However, you'll come away with a brand book that breaks down all the dos and don’ts of your brand and a personalized Training Video to guide you through managing, updating, maintaining your Web Design as desired.

Of course! Professional branding and web design can serve as a wonderful foundation for new business owners. We would be so honored to serve you as you begin your business journey!

HELLLZ Yes! My Experiences includes one-of-a-kind Logo Design, Stationery Design, and Web Design. I am excited to create a completely unique design, reflective of your unique goals.

I have structured my packages to be set up more like a one-stop shop. No need to work with a brand strategist or business coach to work on the foundational pieces and then try to translate it to your designer and cross your fingers that it all comes out as planned. We will work together to build all the foundational pieces and then top it off with a badass website, then will standout from others in your industry.

After we work through your foundational pieces we will decide if your site should be built in Squarespace or Showit. Each platform is user-friendly, mobile-friendly, responsive, and one-of-a-kind. (The sky's the limit!)

All good! When we hop on a consultation call we'll go over exactly what's needed during your project. This package is a great starting point, but often clients will need some additional support. 

As we work through the foundational sections we discuss what is needed. I'll send over an estimate for anything beyond the regular scope.

If anything comes up during the project as an add-on (or something we hadn't initially thought about including), we can always adjust the scope and timeline as needed.

But, I usually do a great job of staying within the original scope. So don’t worry.

From time to time I do work with clients solely on their websites. However, with any project I take on there will be some element of brand work involved.

Feel free to get in touch with me and we'll figure out the best approach.

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